With Black Friday and Cyber Monday approaching, shoppers are just beginning their holiday shopping. To better understand online shopping habits and customer experience, Moxie Software Inc. performed a survey that showed the biggest detriment to customer loyalty and the reason consumers avoid online shopping is the lack of in-person assistance and proactive engagement from brands.
The study involved more than 2,500 consumers who answered questions about their online shopping plans and preferences for the upcoming holiday season.
....