Only 25% of retailers say they integrate site search data into email marketing campaigns to better customize offers for customers according to the 2014 Site Search Survey, which was conducted online through Survey Monkey on behalf of SLI Systems.
The survey, which was conducted from Sept. 18 through Oct. 5, gathered feedback from 161 ecommerce business managers and executives globally.
A little more than a quarter (27%) of respondents create SEO landing pages populated with site search results and custom banners; 13% take advantage of....