More Money, More Programs: Millennials Notorious for Big Loyalty Spending
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Many young adults have never thrown a fistful of cash in the air à la Blank Check, nor lain down on a bed made of $100 bills like Walter White in Breaking Bad, or even spoken on a money phone like Johnny Manziel. As a whole, Millennials are known for being notoriously strapped for cash; it’s not uncommon to see a brilliant law school graduate politely asking what kind of milk you prefer in your latte. Contrary to general perception, however, data suggests that Millennials are among the most vital and active spenders, amassing ....

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