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If you are looking for one reason why building customer loyalty with consumers is a tough task, then Carlos Dunlap-Beard has a fairly simple explanation: choice.
The VP, Loyalty Solutions at Clarus Commerce points to the wide variety of shopping choices consumers have and, since the pandemic struck earlier this year, those numbers have increased even more.
“Consumers have a lot more time, and they have the internet at their disposal,” Dunlap-Beard says. “You can shop for anything and everything in a matter of....
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