On Tuesday, Moe’s Southwest Grill launched its second in-store Augmented Reality (AR) poster titled “Bacon Blues,” which is the latest installment of the brand’s nationwide rollout of in-restaurant worlds of art featuring foodscapes — stunning landscapes crafted with Moe’s fresh ingredients by Carl Warner.
This innovative, engaging, and unique in-store branding has helped Moe’s spark increased brand loyalty among its younger guests.
Bacon Blues can be experienced in more than 650 Moe’s....