The Oxford Club, Spa and Salon, Smooth Skin Centers and Two Ten Nail,      Wax and Dry Bar Implement Mocapay Mobile Suite to Engage Consumers

DENVER—Mocapay today announced its entry into the spa and salon industry through     partnerships with Denver-based The     Oxford Club, Spa and Salon, (the Oxford Hotel’s exclusive day spa     and salon), Smooth     Skin Centers and the Two     Ten Nail, Wax and Dry Bar. Recognizing the need to better     reach their customers both in and out of the salon, these innovative     leaders can now offer 360° interactivity to attract and retain customers.

“The beauty industry is known for having a very loyal customer base,”      said Kevin     Grieve, CEO of Mocapay. “In today’s digital culture, no business     vertical is excluded from taking advantage of what mobile has to offer.      By effectively marketing to customers using the Mocapay platform, spas     and salons can increase loyalty and attract new customers. Mocapay     continues to demonstrate to merchants, across multiple industries, how     mobile can benefit their business and their customers.”

Traditional marketing techniques are no longer effectively reaching,      engaging or influencing customer’s buying decisions. Using Mocapay’s     mobile suite, spas and salons will be able to target their customers     with exclusive specials, appointment reminders and loyalty perks before,      during and after transactions, both in and out of the spa. Customers     will be able to participate in mobile-to-mobile gifting and     accrue/redeem loyalty rewards from the convenience of their mobile phone.

“With Mocapay’s Software-as-a-Service (Saas) mobile suite, spa and salon     owners will now be able to strengthen their customer loyalty programs     and extend their brands without investing in expensive hardware,” said     Kevin Grieve, CEO of Mocapay. “The spas and salons using Mocapay will     integrate Mocapay’s web-based virtual terminals into their existing PC     terminals so the mobile platform can be deployed immediately and     cost-effectively.”

Mocapay’s mobile solution is the only patented marketing and payment     solution that allows merchants to create mobile marketing campaigns     that, in return, provide relevant customer information beyond     traditional demographics to actual purchase patterns including recency,      frequency, and monetary value. This allows merchants to provide targeted     rewards that are tied to customer profitability.

About Mocapay

Mocapay is a mobile platform for innovative merchants that offers an integrated     marketing and sales solution to enhance the lifetime value of a     customer. The platform addresses merchants’ need for a new channel that     will broaden their loyalty and gift programs by mobilizing sales and     marketing to reach customers anytime, not just at the point of sale,      encourage purchases and build a stronger brand affinity. For innovative     financial institution issuers, Mocapay reduces the implementation time,      support complexity and costs associated with secure mobile payments     increasing and accelerating consumer and merchant adoption. Based in     Denver, Mocapay is a privately held, venture funded company founded in     2006. For more information, visit

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