Loyalty 360 Webinar Showcases Mobile Marketing Best Practices Applied to Loyalty and Rewards Programs

SoundBite Communications’ Sr. Vice President of Mobile Sales and Services, Mike Romano, recently presented a webinar entitled, ”Mobilizing Your Loyalty Program.” Attendees were granted expert insights into creating a mobile loyalty roadmap. The webinar was packed with valuable information and examples of how mobile marketing is being utilized to increase customer loyalty.  This is the future of customer engagement, and if you’re not already there, you need to be prepared to get into the game. Mobile Marketing has quickly emerged as a tool of unique power and value across multiple industries, particularly for customer loyalty programs.  Whether it’s acquiring new customers or turning casual shoppers into loyal customers with more frequent purchases or larger “basket sizes” – mobile marketing is delivering big rewards to those who are investing in mobilizing their loyalty programs.

Loyalty 360 – the Loyalty Marketers Association hosted the webinar, ”Mobilizing Your Loyalty Program” during which SoundBite Communications presented the critical success factors for mobilizing a loyalty program including:

•    Keys to building a mobile marketing database
•    Designing and implementing a successful cardless loyalty program
•    Capturing and leveraging  consumer preferences to maximize mobile marketing’s impact
•    Mobile Marketing Best Practices as applied to Loyalty and Rewards programs
•    The state of mobile marketing and loyalty – as gleaned from SoundBite’s 2012 market survey

“The most successful and profitable loyalty programs reach consumers with targeted, personalized and relevant offers. Thanks to the proliferation of smartphones and the adoption of mobile by consumers, retailers can increase the reach and profitability of their loyalty programs,” said Mike Romano, svp of mobile sales and services. “While all channels of communications are important, the ability to utilize a mobile device as the unique customer identifier allows for unprecedented convenience, scale and adoption.”  -Mike Romano

Mike Romano manages strategic partnerships for the company’s Mobile Services Business Unit, enabling personalized, multi-channel interactions across the consumer lifecycle.

SoundBite helps organizations build trusted, profitable, and lifelong relationships with their customers by  growing and managing mobile databases that can be leveraged to provide relevant and personalized communications to consumers via the channels that they prefer. SoundBite’s mobile solutions include customer acquisition, loyalty, mobile commerce, mobile couponing, mobile payments and more.

For more information concerning membership at Loyalty 360, this webinar: “Mobilizing Your Loyalty Program”, or others like it, contact Loyalty 360 at Loyalty 360, 4120 Dumont St., Cincinnati, Ohio 45226, and Telephone: 513-800-0360 or contact Lindsay Wagner [email protected].

About SoundBite Communications
SoundBite Communications, a leading provider of cloud-based customer communications, enables organizations to build lifelong, profitable customer relationships across the full consumer lifecycle. It serves two global markets, the Hosted Contact Center and Mobile Marketing. Its solutions leverage the power of two robust platforms: SoundBite EngageTM, an interactive multi-channel communications platform providing integrated SMS, dialer, voice messaging, email and web communications; and SoundBite InsightTM, a preference management platform enabling intelligent, personalized communications. SoundBite powers 2 billion customer interactions annually. Visit www.SoundBite.com for more information.

About Loyalty360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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