Many of us have a loyalty card for a favourite store or coffee shop, but a growing number of brands are now using mobile phones as a way to hold on to customers.
Phone companies who operate in a fiercely competitive market have been doing so for some time and, given their mobile marketing expertise, that is hardly surprising. Orange’s pioneering Orange Wednesdays two-for-one cinema ticket promotion has proved hugely successful, and rival mobile phone operator O2 has also launched a loyalty scheme, offering users the chance....