Six months ago when Loyalty360 talked to Vincent Ircandia, senior vice president of business operations for the Portland Trail Blazers, he talked about building deeper, more personalized fan relationships, honing in on a key area of engagement: Mobile.
“I think that a lot of what we’re seeing and focusing on is the mobile device right now,” Ircandia said at the time. “We are the No. 1 team in the NBA in terms of our share of web traffic being done on mobile devices.”
The Trail Blazers’ focus on....