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On one hand, we have advertising networks and tracking services that devise ways to deliver marketing messages whether they are welcome or not.
On the other, we have permission-based mobile loyalty clubs where consumers choose to interact with brands that they select.
As reported by USA Today, the Federal Trade Commission is considering a “Do Not Track” proposal that theoretically would give Internet users the right to opt out of what is now often an invisible gathering of Web users’ activity.
The newspaper knows that a program like this is not without powerful forces fighting it.
“The catch: The burgeoning industry of advertising networks and online tracking services that have devised dozens of sophisticated ways to identify and profile specific consumers must be compelled to obey consumers’ wishes.”
Talk about your failed Moments of Trust.
Read the full article here.
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