Financial decisions can be daunting for the average consumer. As newer technologies emerge to aid consumers, the weight of complexity is alleviated in favor of higher engagement.
Customer service is trending toward digital, and Japan’s Mizuho Bank will now offer an integrated digital live chat to guide customers on their journeys. The digital service solution, LivePerson, enables large financial organizations to connect with consumers in real-time, offering them the support they need when making substantial financial decisions that affect their lives.
“LiveEngage helps major financial institutions like Mizuho connect with its customers across the globe in meaningful ways that build consumer confidence while making complex decisions, and foster long-term satisfaction and loyalty,” Akio Fukasawa, Country Manager, LivePerson, said in a release. “Our mission is to help our customers deliver ‘Digital Omotenashi’ through our expertise and solutions – a superior customer experience in the digital space.”
For LivePerson, exceptional customer experience is more than a bonus – it is the expected standard. As LivePerson works with Mizuho Bank in anticipation of the official November launch of the partnership, the companies aim to provide digital service to customers on an individual level that meets specific consumer needs.
“Traditionally, when a customer needs help or has a question, we have provided assistance in-store, through our call center, or through content and FAQs on our website,” Satoshi Nishimoto, Senior Manager of Personal Marketing Division, Mizuho Bank, said in a release. “We also believe that we can provide better digital services by understanding our customers’ true needs through LiveEngage’s intelligence.”
LivePerson CEO Robert LoCascio says he is excited to be partnering with Mizuho, a future-oriented bank that is “upping the ante” against customer experience competitors industry-wide. Through this partnership, the companies are confident that they can cultivate more satisfied and engaged customers through real-time digital engagement solutions.