Mindshare Technologies, a leader in Voice of the Customer technologies, has acquired Empathica – a leading global provider of social Customer Experience Management (CEM) solutions. The acquisition – which was announced on Thursday -- establishes Mindshare as the largest VoC provider in the food services and retail industries.
Empathica’s social CEM and social media technology will be incorporated with Mindshare’s industry-leading VoC platform and extensive text analytics solutions, positioning Mindshare to....