Hospitality group Millennium Hotels & Resorts has launched its My Millennium Guest Reward Program. The program features a single tier membership and new member privileges that enable guests to redeem more than 100 rewards. These rewards include room upgrades, free hotel nights, and shopping experiences with brands such as Spotify, Uber, Apple, M&S, and Macy’s.
 
“These touches will enhance members’ journeys not just within the hotel stay, but throughout their interaction with us,” says Franck Kermarrec, CMO, Millennium Hotels & Resorts. “This will allow us to nurture and grow rewarding long-term relationships with our members. While change is exciting, our commitment to our members remains constant. We will always deliver the exceptional experiences and help to turn rewards into precious memories.”
 
The program offers members exclusive rates for bookings, points that double every ten nights, celebration treats on birthdays, and an enhanced stay experience using My Points. These points will be immediately redeemable at point of booking and can be put towards rewards such as room upgrades, discounted amenities and services, and digital vouchers.
 
The program also includes exclusive experiences with a wide range of partners. These experiences include live events with Chelsea Football Club, special shows at the Hudson Theatre in Broadway, and more.
 
“The My Millennium Guest Reward Program aims to satisfy our members’ evolving travel needs,” says Kermarrec. “[It will] enhance their journey by introducing a simplified, single-tier loyalty program with more lifestyle rewards, in line with our aim to provide guests with new experiences at every opportunity. As part of this loyalty program, we have designed the rewards to personalize and maximize members’ travel experiences, allowing them to choose benefits that are important to them.”
 
Millennium Hotels includes Leng’s Collection, M Collection, Millennium Collection, and Copthorne Collection, which have a combined 136 hotels around the world. Hotel groups Accor and Marriot have also announced new guest loyalty programs this year, both looking to focus more on brand partnerships and experiences.
 

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