The millennial generation will soon pass the baby boomers as the largest representative age group in America. This means that they are also one of the most studied demographics, and are increasingly attracting the attention of customer experience marketers everywhere. Brands across virtually every industry are wondering how to best capture and retain the customer loyalty of this highly coveted segment.
Recently, CrowdTwist, a multichannel customer loyalty and engagement solutions provider, set out to answer this question and discovered....