LoyaltyOne Retail Practice Leader Fred Thompson told Loyalty360 that a recent study his company conducted suggests that retailers should consider providing Millennials with hands-on shopping experiences by offering exclusive sessions with consultants or experts in the field−as a way to motivate this high-value segment to shop more at their stores.
“Since 2008, a lot has pointed in the direction of hard rewards and discounts as an omnipotent driver of loyalty,” Thompson told Loyalty360. “This study was an interesting....