Microsoft is gearing up to launch an innovative new program to encourage customer loyalty. It’s called Microsoft Earn and its unique structure holds huge potential for customer engagement success by capitalizing on the everyday spending habits of consumers.
Rather than limiting the collection of points, as most traditional loyalty programs do, by forcing consumers to visit a single retailer, Microsoft Earn actually encourages consumers to shop around.
The idea is simple. Earn members can start collecting up to 10% in Earn Credits....