Michelob ULTRA is kicking off the “Summer of Team USA” with its largest program ever, starting with its official sponsorship of the CONMEBOL Copa América USA 2024™. Michelob will connect with soccer enthusiasts nationwide through unique fan experiences ahead of the tournament. The initiative builds on the beer brand’s commitment to soccer, following its sponsorship of the U.S. and Mexico Men’s National Teams and support for soccer superstar Lionel Messi.
“Being able to engage with some of the....