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Delivering a stand-out experience with every online interaction will increase customer loyalty over time, according to new research from MetaPack, a provider of e-commerce delivery management software. If retailers and brands understand the importance of getting the basics right, customers will reward them with long-term commitment and repeat orders. MetaPack has published its finding in its 2018 State of E-Commerce Delivery Consumer Research report.
The report shows that the experiences that e-commerce retailers and brands provide are helping them to stay ahead in the race for customer allegiance. The research, drawn from an international survey of 3,597 consumers, examines how the delivery choices shoppers encounter influence the purchasing decisions they make.
Key trends include:
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