Momentum for CRM dramatically improves email and SMS/MMS performance, and boosts ROI for firms using Oracle’s Siebel® CRM as their marketing engine
Message Systems, the industry leader in messaging technology, announced today a new line of software solutions that extend and enhance the messaging capabilities of legacy CRM systems. The first module in this new line is tailored to boost the email and SMS/MMS capabilities of Oracle’s Siebel® CRM application. Momentum for CRM empowers B2C and B2B organizations relying on Oracle’s Siebel® CRM to unleash the full potential of Siebel® as a cross-channel marketing platform for engaging today’s increasingly mobile customers. An easy-to-implement solution, Momentum for CRM lets you build on your investment in the Siebel® platform while significantly improving your marketing results.
Leveraging Message Systems’ industry-leading messaging technology, Momentum for CRM dramatically upgrades the messaging capabilities within Siebel® by boosting throughput, integrating email and SMS/MMS for cross-channel functionality, adding new cadence management and timed-delivery features, and automating deliverability processes to boost delivery rates and customer engagement. Momentum for CRM deploys with a minimum of installation and configuration work. Marketers relying on legacy Siebel® implementations can leverage Momentum for CRM to quickly gain the ability to send messages at much higher volumes, precisely target programs for delivery windows across time zones, and integrate data and content from sources outside Siebel® CRM.
By effectively integrating the email, SMS and MMS channels, Momentum for CRM enables organizations to engage customers in two-way conversations through email and text or both. This kind of cross-channel messaging is a key capability for engaging customers in a communications environment increasingly dominated by smartphones and social media interactions. In addition, centralized logging for both email and SMS delivery receipts ensures clear use tracking, and visibility into how and when messages get delivered, providing far more accurate insight into response rates and ROI, especially in the mobile channel.
In an early trial project, a Momentum for CRM implementation enabled a global communications firm to facilitate a far greater message delivery capacity across its international marketing operations to improve campaign effectiveness and drive increased revenue. It achieved these goals while improving its deliverability and sending reputation with ISPs. At the same time, this company was able to significantly cut the costs of its mobile marketing operations through policy-based controls in Momentum for CRM that prevented unauthorized sending of SMS/MMS messages from internal users, and also routed messages to its global aggregator network in the most cost-efficient way possible.
“We’re experiencing strong customer demand for immediate solutions to specific messaging challenges, and an issue that we’ve been asked about repeatedly is how to boost the effectiveness of Oracle’s Siebel® CRM for marketing and customer care,” explained George Schlossnagle, president and CEO of Message Systems. “The early adopters of Momentum for CRM are finding that it immediately improves their ability to engage with customers across time zones and channels, boosting response rates and revenues. With so many global brands relying on legacy systems, such as Oracle’s Siebel® CRM, to engage in multinational markets, we believe this kind of targeted solution offers great value and is one whose time has come.”
“As consumers depend more and more on smartphones, tablets and other wireless devices to interact with the world, messaging is becoming ever more critical for businesses to keep in touch with their customers,” said Dave Lewis, CMO at Message Systems. “Demand for greater capabilities around volume, flexibility, targeting and channel choice is accelerating. Companies with legacy Siebel® CRM implementations already have in place the powerful customer data sourcing and management capabilities needed to carry on intelligent, contextually relevant conversations with their customers. Momentum for CRM allows them to fully leverage that intelligence in engaging with today’s smartphone-enabled customers on a global basis.”
Key capabilities of Momentum for CRM include:
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High Volume, Scheduled Messaging. Momentum for CRM is built on the Momentum messaging engine, the industry’s most powerful high-volume system for sending email, SMS and MMS. Siebel® CRM users gain the ability to send much higher volumes of messages, with far greater precision and control. Even large global campaigns can be held in queue for delivery at a specific time, or staggered across time zones to hit inboxes at the time of day most likely to elicit responses in each target country.
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Cross-Channel Integration. By fully integrating SMS text messaging with Siebel® CRM’s email marketing capabilities, Momentum for CRM enables users to transform message content between channels on the fly. As such it becomes possible to engage customers in two-way interactions through email or SMS text or both. For instance, mobile campaigns using short codes (“text GREEN to 12345”) can be routed to an email address and consumed in Seibel®, logged to a database, or processed in any number of innovative ways. Automated policy-based routing makes it easy to work with multiple mobile aggregators, and ensures that your SMS texts get sent through the mobile partner that can best meet your needs based on a number of factors: cost, urgency of message, region, volume limit, etc.
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Data Augmentation / Centralized Management. Users can pull data from various sources and use it to modify any part of a message. Organizations can work around limitations in the Siebel® email template system to customize messages with graphics or other content stored in external databases. In addition, mailings for any number of campaigns, business divisions or marketing teams can all be managed from a central point of control, providing excellent campaign-level control and visibility to ensure priorities are met and costs controlled.
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Visibility & Reporting. Gain a central view into metrics on messages in queue, messages sent, bounces, volume trends and more. Users can monitor campaigns in progress and also generate comprehensive reports when sending is complete. With centralized logging for both email and SMS you’ll always know if and when your messages were delivered so you can more accurately calculate response rates and ROI. With precise visibility into both processes and results -- across all your operations and messaging programs -- you can more easily address problems and improve campaign performance over time.
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Proactive Deliverability Management. Momentum for CRM auto-tunes outbound email delivery parameters in real-time to optimize delivery, safeguard your reputation, and improve effectiveness in managing deliverability. Message Systems technology can respond "live" to any message's distinct disposition, enabling email marketers and delivery specialists to proactively improve in-progress campaigns and programs with highly intelligent, automated features that dramatically lower the rate of email bounces, blocks and other incidents. For the mobile channel, Momentum for CRM ensures strict adherence to message format choices, and aggregator and network channel policies, to ensure messages always get delivered the right way and at the lowest cost.
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Secure Messaging Environment. Message Systems technologies set the foundation for safe and secure messaging, helping companies create a trustworthy and secure messaging environment for customers and partners. With Momentum for CRM organizations can implement industry best practices for reputation management and security with DKIM and SPF authentication, and prepare for the emerging DMARC standard.
Siebel® is a registered trademark of Seibel Systems, Inc.
About Message Systems
The industry leader in messaging technology, Message Systems offers a family of software solutions and services that addresses the digital communications needs of today’s most innovative companies. Telecommunications carriers, ISPs, marketing services providers, cloud computing firms and social media companies rely on Message Systems software to power the message-based communications driving their critical business initiatives. Message Systems solutions get billions of unique messages to the right place at the right time every day through the full range of channels: email, SMS text and more. Founded in 1997, the company is headquartered in Columbia, Maryland. For more information, go to http://www.messagesystems.com or call 877.887.3031.