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COLUMBIA, Md.—Merkle (www.merkleinc.com), the nation’s largest and fastest growing customer relationship marketing agency, has appointed Gregory J. Curran as vice president, group creative director for Banking and Finance in its Advanced Communications Group (ACG). In this newly created position, Curran will be responsible for managing all aspects of ACG’s engagements with clients in the retail banking sector, including conceiving and executing communications strategies for customer engagement and business development.
Curran brings to Merkle more than 15 years of creative leadership experience across a wide range of industries, including financial services, publishing, hi-tech and business services. Prior to joining Merkle, he was content director and marketing strategist at TDO Communications, Inc., an Irvington, N.Y.-based marketing communications agency specializing in blue-chip clients. Curran previously served as vice president of marketing at North Greenwich Financial where he helped lead the design and launch strategy for Splender, a web-based consumer lender. His background also includes tenures at marquee agencies such as Wunderman and Ogilvy & Mather.
“Greg is exceptionally well-qualified to lead the creative team within our banking and finance group, an important vertical market for Merkle’s continued growth and global expansion initiatives,” said Will Bordelon, vice president and general manager, Banking and Finance Group.
Mark Weninger, Merkle’s chief creative officer, said, “Greg’s experience in driving business growth for clients and his rare talents as a creative leader will enable him to become an integral part of ACG as we continue to expand our services and set the pace for a dynamic creative contribution to customer relationship marketing. I’m delighted and proud to welcome Greg onto the Merkle team.”
Merkle is the nation’s largest and fastest growing independent customer relationship marketing agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Minneapolis, New York, Philadelphia, Seattle, Hagerstown, Md. and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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