On Dec. 9, 2013, American Airlines and US Airways announced the legal close of its merger.
Fast forward 15 months and the airlines’ respective loyalty programs are set to merge. Suzanne Rubin, President–AAdvantage Loyalty Program, American Airlines, participated in an engaging interview with Loyalty360 to discuss the impending loyalty program merger.
When will the merger of the loyalty programs technically begin, and what are the main goals for the merged programs as they move forward from a customer engagement/customer....