Companies blend technology for new point-of-sale marketing power
Mercury Payment Systems(R) today announced the acquisition of Sundrop(R) Mobile, a pioneer in mobile and social loyalty marketing. It marks Mercury's first acquisition since its founding in 2001, as well as the first card-less mobile loyalty program integrated with payment processing.
"Sundrop's forward-thinking loyalty product is seamlessly integrated to point-of-sale (POS) systems, making it a perfect match for Mercury," said Matt Taylor, Chief Executive....