During Tuesday’s CXPA (Customer Experience Professionals Association) webinar titled, “Customer Experience from the C-Suite: Discussion with Steve Cannon,” Cannon, the President & CEO of Mercedes-Benz USA delivered a vitally important message to all marketers interested in providing exemplary customer experiences. “Customer Experience is the new marketing,” Cannon said. “If you don’t have a passionate, committed executive leadership team … you won’t get out of the gate unless you....

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