Since a plethora of its customers use mobile devices, regional retailer Meijer sought to enhance their shopping experience. As a result, Meijer installed free Wi-Fi in its 204 stores in Michigan, Indiana, Illinois, Ohio, and Kentucky.
“Our customers are increasingly relying on apps to assist them with their shopping, and offering them free Wi-Fi is just one way Meijer is arming them with the tools they need to ensure they have a great shopping experience,” Michael Ross, vice president of customer marketing and emerging....