The Super Bowl Social Brand Project will help take Super Bowl Ad review to a new level by using Search and Social media metrics to measure brand awareness and ad effectiveness
COSTA MESA, Calif., Feb. 3, 2011—Super Bowl advertising post-mortems traditionally consist of ad executives, agency representatives, and the ad media itself creating rankings and opinions about the Super Bowl Ad “winners.” This year digital agency ymarketing wants to take that a step further. The Super Bowl Social Brand Project promises....