Measurement is such a critical aspect of customer loyalty today and Barclaycard stands at the front of that elite crowd. To illustrate its prowess, Barclaycard earned the Platinum Award in the Customer Insights category at the Loyalty360 Customer Loyalty Awards held earlier this month at the 10th annual Loyalty Expo. Viren Aggarwal, consultant, strategic analytics, Barclaycard; and Vishal Morde, vice president, strategic analytics, Barclaycard, talked to Loyalty360 about the award and its meaning. Can you talk about what....

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