McDonald’s seemingly never had a problem with customer loyalty & engagement on a global scale.
But during the company’s Jan. 23 fourth-quarter 2014 financial results conference call, McDonald’s CEO Don Thompson admitted that 2014 was a “difficult year.” One of the company’s key focus points for 2015 involves menu choice.
“We will also see a shift in the way we engage our customers and consumers in general,” Thompson said, according to Seeking Alpha. “We are being bold and direct as....