Mazda wants to elevate its customer engagement, heighten its customer loyalty, and spark its brand advocacy. As a result, it has taken a new approach to these critical customer engagement pieces.
Tim Manning, Vice President of Customer Service Operations for Mazda North American Operations, talked to Loyalty360 about this new and vibrant approach.
Can you talk about Mazda’s new approach to customer loyalty and what role dealers will assume?
Manning: In an effort to improve our customer loyalty, we have shifted our business to....