MasterCard is trying to engage with fans of the entertainment industry, specifically, aficionados of the iconic Saturday Night Live.
NBCUniversal Enterprises and Broadway Video Enterprises, MasterCard, and Alliance Data Retail Services have partnered to create a credit card offering that embraces SNL’s spirit of fun, entertainment and surprises.
The SNL MasterCard will reward cardholders for purchases they’re already making while also providing access to exclusive entertainment experiences–including SNL tickets and offers, along with robust everyday features and benefits.
“Alliance Data Retail Services is pleased to partner with Saturday Night Live, an icon in the entertainment industry,” Melisa Miller, president of Alliance Data Retail Services, said in a release. “In partnership with SNL, we look forward to offering a unique value proposition and innovative digital capabilities to cardholders, deepening their loyalty and relationship with the brand.”
The SNL MasterCard Credit Card, with no annual fee, provides unprecedented rewards within entertainment and exclusive opportunity for consumers to gain access to the SNL show. In addition to the standard offering where cardholders earn one point for every dollar spent on the card, Saturday Night Live MasterCard cardholders may additionally earn:
Two points for every dollar spent for entertainment purchases
Four points for every dollar spent on Saturday entertainment purchases.
Saturday Night Live tickets and experiences, memorabilia and exclusive merchandise
A personal concierge that will provide customers with special discounts on dining, shopping, travel, and entertainment.
Discounts on entertainment through partners such as Hulu Plus, Dinner Lab and various comedy clubs and special offers at retailers celebrating the 40th season
Access to MasterCard Priceless Cities packages including the ultimate SNL star trip, including airfare to New York, luxury hotel, a personal shopping trip, hair and a pair of “the hardest tickets to get in show business” – seats at a Studio 8H performance of Saturday Night Live
“The SNL MasterCard Credit Card delivers a unique value proposition to longtime fans of the show and provides them increased rewards opportunities for pursuing the things they enjoy most,” Max Krause, Customer Account Management, MasterCard, added. “Further demonstrating the commitment to delivering value to SNL fans while also ensuring their safety, all cards will be chip-enabled by 
2015 keeping with the shift to chip cards here in the U.S.”
Soon, cardholders can also download the SNL MasterCard mobile app which will keep track of card activity while also delivering SNL trivia and discounts for local entertainment offerings.