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As marketers continue to search for answers regarding where they stand in relation to others in the sector, obfuscation continues to inhibit the advancement of customer loyalty across all verticals. Without a proper set of benchmarks, brands are essentially operating in the dark, with little to no knowledge about what is truly a sophisticated strategy.
In a recent survey of over 1,300 North American marketers, Marketo sought to shed light on the topic and dive into what constitutes marketing maturity—as well as which brands....
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