Marriott Rewards Loyalty ProgramMarriott Rewards, Marriott International’s award-winning loyalty program, got even bigger. The program has expanded to include Delta Hotels and Resorts, a hotel chain consisting of 35 locations across Canada.

The move improves Marriott’s presence in the nation, while allowing Delta guests to benefit from Marriott Rewards’ point-based incentives. With more than 54 million members, the program has achieved incredible growth in the years since creation.

The program is available at 21 Delta locations right now, with the remaining 14 being added in April.

“Marriott Rewards members—our most loyal guests—are seeking ways to discover and experience more through travel,” said Don Cleary, President of Marriott Hotels of Canada. “Marriott Rewards’ expansion to include Delta Hotels gives our members even more choice when traveling in Canada. The depth and breadth of the Marriott Marriott Rewards Loyalty ProgramRewards portfolio of brands is now even stronger. The addition of Delta Hotels gives our guests more opportunity to experience the benefits of loyalty in ways that reflect their passions and lifestyles.”

Marriott guests, once enrolled in Marriott Rewards, are eligible to earn points as they stay with Marriott and its partnered hotel brands. These points can then be spent on rewards like merchandise, frequent flyer miles, car rentals, and free stays at Marriott hotels.

Aside from gifts redeemable with points, Marriott Rewards members enjoy a plethora of benefits simply for belonging to the program. For example, program members have access to free Wi-Fi during their stays, and are able to check in and out of their rooms using only their mobile devices.

"Loyalty doesn't have boundaries, or borders; it's about empowering members to pursue their passions in relevant and meaningful ways," Thom Kozik, Marriott's VP of Loyalty told Loyalty360. "Now that we've integrated Delta into Marriott Rewards, our members have even more choices of where to stay, and where to earn and redeem their points, when they’re traveling throughout Canada. This is just one more way we’re showing our loyalty to our guests – giving them more flexibility when they travel, in a way that reflects their lifestyles and needs.

Offering passive incentives on top of point-based rewards is an effective dynamic for increasing enrollment, likely a factor in the program’s monumental numbers. The program has won the Freddie Award for “Best Hotel Rewards Program in the Americas” eight years in a row, and continues to grow as a dominating presence in the hospitality industry.

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