Technology has been a game-changer for marketers, as innovations in communication have created many new ways to connect with customers and made it necessary to adapt strategy, messaging, and offers to keep up.
“The shift to all things digital has created empowered customers with new and higher expectations,” said Bernard Chung, senior director of global solution marketing at SAP. “They are changing the rules of engagement.”
And these new rules of engagement require that companies have a solid marketing technology....