A recent survey has revealed that only 1 in 6 people are very likely to be influenced by marketing activity this Christmas.
The survey, which was commissioned by partnership marketing agency Cherry London, asked 1000 adults what they think will influence their Christmas shopping.
Of those surveyed, only 15% said it was ‘very likely’ that marketing activity would influence their Christmas shopping – just under half the amount of people that said marketing has no impact whatsoever – and exactly the same amount of....