Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.
Following in the footsteps of Starbucks, Dunkin’ Donuts and others, Caribou Coffee has launched a new egift card program enabling customers to purchase and send personalized digital gift cards from mobile and desktop. To support the launch, Caribou Coffee will give out $5 egift cards to consumers who purchase a $25 egift....