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Building personalized customer relationships is a top-end goal for all marketers. Executing on that can prove elusive for some, evidenced by a new Teradata survey.
Teradata, the analytic data platforms, marketing applications and services company, surveyed more than 400 digital marketing leaders at large global enterprises about trends in the marketplace and their strategic priorities around technology investment as they prepare for 2015 and beyond.
Teradata's report, “Enterprise Priorities in Digital Marketing....
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