One year ago, Bond Brand Loyalty’s annual research suggested that marketers must differentiate their loyalty programs to sustain member engagement, and most programs fall short when it comes to personalization and customer experience.
Fast forward to The Loyalty Report 2017, and Bond Brand Loyalty officials, in their seventh annual consumer loyalty report, found that, despite the popularity (31 percent enrollment growth since 2013) and attraction to loyalty programs, marketers are still missing opportunities to drive business....