Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
This holiday season, Best Buy joined a number of other major retailers in rolling back Black Friday into Thanksgiving Thursday. Promoting “Doorbuster” deals....