Everyone wants a more connected, more seamless customer experience. So many brands that Loyalty360 talks to daily want and aspire to this kind of simplicity and seamlessness.
Yet, despite all the talk, marketers are not keeping pace with consumer expectations for frictionless customer experiences, despite the multitude of data, analytics, and engagement systems currently in place.
That conclusion is from new research from The Chief Marketing Officer (CMO) Council and RedPoint Global.
According to the research, only 7 percent....