Sitecore Study Finds Proven Results, Significant Faults and Opportunities for Higher Gains
A recent study of the marketing industry, titled, "The Multichannel Maturity Mandate," finds that senior level marketers need to better optimize a multichannel customer engagement model to increase marketing performance. According to the study, 77% of marketers agree they will drive more sales and profit by evolving into an effective multichannel organization. Furthermore, 35% of marketers concur they lose business because they are not able to....