CEO of Loyalty 360 to present latest research, best-practices
July 21, 2010 (Cincinnati, OH). Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association, has been chosen to speak at the 2010 Motivation Show. His presentation, “Focus on Voice of the Customer to Drive Bottom Line Results” will be featured as part of the Customer Loyalty Track on Wednesday, October 13, 2010. (http://www.motivationshow.com/education_data.asp?cat=Seminars#28)
“Brands that engage in a true voice of the customer approach within their loyalty, engagement and customer experience initiatives will continue to increase their market share, profitability and brand equity,” says Johnson. “But brands need to realize that Voice of Customer is more than a marketing program or branding initiative——it is a mindset that is ingrained in the culture of today’s most successful brands.”
Johnson’s discussion will be packed with best-practice examples, up-to-date research, and expert insights into the latest technologies. Attendees will learn to:
- Overcome challenges inherent in adopting a Voice of the Customer mindset
- Ensure that a Voice of the Customer mindset transcends all consumer touch-points
- Turn marketing strategies from “inside out” to “outside in”
- Use Voice of the Customer to align employees directly with corporate goals
- Adopt the social media tools and technologies that will support their Voice of the Customer approach
- Measure the effectiveness of their Voice of Customer efforts
Johnson is CEO of Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org) the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.
For additional insights, Johnson can be reached directly at 513.290.5147; MarkJohnson@loyalty360org.