ST. LOUIS—Maritz Research today announced it is acquiring the consultancy company     Imagin AG, a German-based marketing research company specializing in     stakeholder-feedback management. With the purchase of the     Wiesbaden-based Imagin and its subsidiary, Customer Care International     GmbH (CCI), an international call center based in Lörrach specializing     in customer feedback, Maritz Research is underlining its European market     leadership in the field of customer experience measurement (CEM). While     Maritz Research’s European offices experienced a 25 percent growth rate     in 2010 – far beyond the industry average – and are projected to     experience 30 percent organic growth within the current fiscal year, the     acquisition of Imagin further accelerates the company’s growth rate.      Imagin’s 75 employees will join the Maritz Research team, which now will     consist of more than 230 research professionals in Europe and 900     globally.

“With the acquisitions of evolve24 in 2010 and Imagin today, Maritz     Research is continuing its strategy to invest in global capabilities and     provide leading-edge customer experience measurement solutions to our     clients,” said Michael Brereton, president of Maritz Research.

“We are delighted that Imagin is now a part of Maritz Research,” says     Stephan Thun, executive vice president and managing director of Maritz     Research’s Europe offices. “With this pooled expertise, we will acquire     additional clients in new industries and strengthen our existing     customer relationships with new research solutions. With its     leading-edge business solutions for employee and customer satisfaction     research, Imagin perfectly complements our leadership position in an     increasingly important market.”

Imagin Chairmen Professor Klaus W. Bochmann and Thomas Ewen will     continue on with the company, which will retain its name “Imagin, a     Maritz Research company.”

“Imagin has experienced successful growth over the years, so this     affiliation with Maritz Research is a logical next step for our     employees and our company. Both companies have the same focus and the     same future vision,” said Bochmann.

“Our combined companies create a new market leader, an innovative,      global force in the stakeholder-feedback management sector that will     provide opportunities to our employees and profits to our clients,”      added Ewen.

With this acquisition, Maritz Research Europe will focus on further     developing innovative IT systems, the integration of multiple data     sources including social media, as well as its in-depth analysis and     consultation expertise.

About Imagin

Imagin is one of the leading German consultancy companies for customer     feedback management and CRM solutions. Its main focal points are the     establishment of customer orientation within company strategies,      increasing customer loyalty and satisfaction, as well as the customer     value. Imagin’s client list includes a large number of DAX30 and MDAX     companies. The company’s headquarters are in Wiesbaden.

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About Maritz Research

As one of the world’s largest marketing research firms, Maritz Research,      a unit of Maritz, helps many of today’s most successful companies     improve performance through a deep understanding of their customers,      employees and channel partners. Founded in 1973, it offers a range of     strategic and tactical solutions concentrating primarily in the     automotive, financial services, hospitality, technology,      telecommunications, and retail industries. The company has achieved ISO     20252 registration, the international symbol of quality. It is a member     of CASRO, ESOMAR, MRA, and is the official sponsor of the American     Marketing Association.

For more information, visit and,      or contact us at 1-877-4MARITZ.

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