BARCELONA, Spain—Maritz Real-Time™ (MRT) and ViVOtech today announced a strategic     partnership to provide real-time promotion and loyalty services into     mobile and near field communication (NFC) platforms for retailers and     payments providers. Maritz Real-Time is a solutions innovator at the     nexus of transactional marketing and customer engagement. ViVOtech, the     NFC software and systems company, provides the essential components     required to deliver an enriched mobile commerce experience for consumers.

Unveiled at GSMA Mobile World Congress, the alliance combines ViVOtech’s     NFC mobile commerce platform with MRT’s delivery of real-time     data-driven rewards and redemption services. The combined offerings will     trigger consumer behavior at the optimal points of interaction and     transaction with retailers, payments providers and their partners.

The partnership will provide retail and payments clients with customized     services that engage customers with behavioral-based incentives and     communications delivered where and when they have the greatest impact,      offered on emerging NFC-enabled smart phones and existing mobile handset     models.

“This partnership helps create a powerful ecosystem that’s able to offer     real-time customer engagement through every channel before, during and     after purchase,” said Thad Peterson, managing director of Maritz     Real-Time.

Maritz Real-Time Customer Engagement® platform provides     technology and services for existing or new promotional or loyalty     programs. Clients can easily and quickly create programs that function     across multiple channels, including mobile (outside of store),      location-based mobile (in/near store), POS in-store, and online (email,      web and social media). MRT’s patent pending mobile loyalty application     is the first to provide rewards points and redemption capabilities in     real-time on every mobile and NFC handset device.

“A new standard in mobile loyalty and marketing is emerging as a result     of our partnership with MRT that will continue to forever change how     businesses interact with their customers and deliver value,” said     Mohammad Khan, president and founder of ViVOtech.

ViVOtech provides software and systems to enable rich mobile commerce     for consumers and retailers. Its solution includes mobile wallet     components, patented OTA (over-the-air) provisioning, TSM (trusted     service management), NFC touch point management, and loyalty/coupon     management software; and NFC payment acceptance terminals designed to     work with both emerging NFC-enabled smartphones and multiple existing     mobile handset models with add-on NFC accessories. ViVOtech products are     in use by prominent retailers, banks, processors, and mobile network     operators in more than 35 countries.

About Maritz Real-Time™

Maritz Real-Time (MRT) is building a new industry standard at the nexus     of transactional marketing and customer engagement that activates     desired behavior at the optimal points of conversation and transaction     with retailers, payments providers and their partners. The Maritz     Real-Time Customer Engagement® platform incorporates POS,      Mobile and Online applications to deliver individualized messaging and     incentives when and where they have the most impact – before, during or     after a transaction. MRT’s cross-channel platform collects and optimizes     customer data that drives retention and increases spend and frequency     from single store to system wide. MRT’s innovative products and services     are based on the neuroscience of human behavior – an essential     ingredient of the Maritz brand heritage in loyalty marketing. For     further information on MRT offerings see www.maritzrtr.com or contact: James Miller, Maritz Real-Time at [email protected]

About ViVOtech

ViVOtech, the NFC (near field communication) software and systems     company, enables enriched mobile commerce solutions for in-store     payment, loyalty, marketing, and merchandising. Merchant, mobile,      payment, web and advertising companies use ViVOtech solutions to enhance     customer experience and grow their business. ViVOtech’s NFC software and     systems are the broadest, most tested and deployed worldwide. Founded in     2001, Silicon Valley-based ViVOtech provides the key building blocks of     the NFC ecosystem – smart applications, wallet and provisioning     software, and point of sale systems. Join the NFC revolution at http://www.vivotech.com.

Contacts

Maritz Real-Time
Dianne Douglas
Pivotal Communications
415-584-4906     office
415-812-0120 mobile
[email protected]
or
ViVOtech
Kristin     Miller
SS|PR
719-634-829
[email protected]

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