Maritz, a leading sales and marketing services company, has become the newest partner of the Cornell Center for Hospitality Research (CHR). Maritz, which conducts customer satisfaction research, loyalty marketing, and motivation and learning programs, will work with the CHR to develop research that will inform best practices within the industry. Maritz Senior Vice President and Hospitality Sector Lead Michele Sarkisian is joining the CHR’s advisory board.
“The CHR is recognized for its reputable hospitality research on such issues as customer loyalty. Given that Maritz runs customer, channel, and employee loyalty programs for several top hotel firms, we see opportunities to collaborate with them,” said Sarkisian. “I look forward to interacting with the CHR researchers and making further contributions to the CHR research agenda.”
“We are delighted to welcome Maritz as a CHR partner, given their broad and deep experience in the hospitality and tourism industry,” said executive director Rohit Verma. “I look forward to the participation of Michele Sarkisian on our advisory board.” Corporate partners are members of the CHR’s advisory board and have a seat at all CHR industry roundtables.
Maritz is the largest buyer of hotel rooms in the meeting and event space, procuring more than 1.5 million room nights annually. The firm implements sales and customer experience programs for four top lodging companies, and conducts nearly half of all lodging customer service surveys in North America. Maritz’s hospitality and tourism industry customers include six of the top 10 hotel brands in the United States.
About Maritz | St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, rewards and recognition, effective meeting, event and incentive management services and customer loyalty programs.
For more information, please visit
www.maritz.com or call 1-877-4MARITZ.
About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center’s 76 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit www.chr.cornell.edu.
CONTACT
Jennifer Macera
Associate Director
Phone: (607) 255-3101
Email: [email protected]
ORGANIZATION
The Center For Hospitality Research (CHR) at The Cornell School Of Hotel Administration
www.chr.cornell.edu/
537 Statler Hall
USA - Ithaca, NY 14853
Phone: 607-255-9780
Fax: 607-254-2922