Last month Jen Gray, senior vice president, Brand, Marketing & Creative Services, HelloWorld, told Loyalty360 that, while digital innovation can take many forms and strategies, “we’re seeing more and more brands place an emphasis on using digital tactics to enhance the customer experience.”
According to a new study from KPMG, most (95 percent) U.S. CEOs of consumer goods and retail companies are confident about the growth outlook for the global economy, the industry, and individually during the next three years....