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There are few industries that can boast more customer loyalty than sports, and football is certainly no exception. And as the Manchester City Football Club continues to venture towards its 2015–16 season, fans from all over the world are now privy to a host of benefits through an enhanced loyalty program partnership with Etihad Airways, one of the largest airlines of the United Arab Emirates.
The Manchester City Football Club (MCFC), a Premier League football team in North West England, has increased the rewards and services currently provided through Etihad Guest, the loyalty program of Etihad Airways.
The newly modified rewards program, known as “Etihad Guest Sky Blue,” will give both football fans and Etihad Guest members the chance to earn tickets to MCFC matches, team merchandise, and, of course, special discounts on Etihad flights.
Simply signing up for Etihad Guest will automatically register fans for Etihad Guest Sky Blue. After that, fans will be allowed to take advantage of 10% off discounts on Etihad Airways flights and on Etihad Holidays for UK and UAE members.
Members can also take part in exclusive VIP MCFC benefits including stadium tours, behind the scenes access, and more.
“Through the new and improved Sky Blue program, Etihad Guest will bring even more benefits to loyal MCFC fans around the globe,” said Diego Gigliani, Director of Media and Fan Relationship Management with City Football
Marketing, the firm that oversees MCFCs’ partnerships. “It is yet another example of the strength of our relationship with Etihad Airways and its commitment to providing fantastic experiences for our fans.”
The MCFC has always taken care to engage its passionate base of dedicated fans, and the enhanced loyalty program partnership is another way to offer an even better customer experience.
“Through the new initiative, we are strengthening our partnership with the football club and expanding the Etihad Guest offer to fans around the world,” Peter Baumgartner, Etihad Airways Chief Commercial Officer, said. “The make-up of MCFC’s fan base is already international and through a scheme like Sky Blue, fans around the world can have access to joint benefits including discounted flights, match tickets and money-can’t-buy fan experiences all in one place.”
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