Customer service has a much greater impact on buying decisions than ever before, but many companies are failing to make the grade with consumers. New research−commissioned by Nuance Communications and conducted by Wakefield Research−delves into that relevant topic for loyalty marketers.
Greg Pal, Vice President, Marketing, Strategy & Business Development, Enterprise Division at Nuance Communications told Loyalty360 that marketers should focus on a few key things that will enhance customer experience and improve customer....