Make a Difference and Be Your Company’s Billy Beane
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ORLANDO – Billy Beane, general manager of the Oakland Athletics who was credited with revolutionizing how baseball players are evaluated, received an injection of notoriety in the past two years after the release of “Moneyball,” in 2011, when he was played by Brad Pitt – a role for which he received a Best Actor Oscar nomination.

As Connie Hill, President and Founder of VeraCentra, put it near the end of her workshop session  -- “Customer Intelligence Made Easy: A Step by Step Methodology to Building Profitable Customer Relationships” – “Billy Beane changed the way baseball looks at players.”

Hill encouraged attendees to make a difference in their respective companies.

“Be the Billy Beane in your organization and pioneer customer experience in your company,” Hill said during her Wednesday session at the 6th Annual Loyalty Expo.

Following a short-lived Major League career after he was a first-round pick of the New York Mets in the 1980 draft, Beane wound up becoming a general manager who eschewed scouting tactics and metrics of the past. Instead, Beane embraced sabermetrics, which has led all Major League teams to reconsider how they evaluate players.

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