Retail giant Macy’s Inc. is partnering with shopkick Inc. to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store. Macy’s has been working with shopkick for about a year, integrating with the application to let shoppers earn rewards by visiting its bricks-and-mortar locations. The retailer is rolling out the shopkick program in approximately 150 stores in four markets—New York City, San Francisco, Los Angeles and Chicago. “The company presented a....

Recent Content