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Retail giant Macy’s Inc. is partnering with shopkick Inc. to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.
Macy’s has been working with shopkick for about a year, integrating with the application to let shoppers earn rewards by visiting its bricks-and-mortar locations. The retailer is rolling out the shopkick program in approximately 150 stores in four markets—New York City, San Francisco, Los Angeles and Chicago.
“The company presented a....
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