Macy’s Continues Path Toward Greater Customer Engagement and Relevancy

Macy's Customer Engagement Macy’s has announced a series of new senior executive appointments as the company continues to deepen its focus on driving profitable sales growth, gaining more brand relevancy, and heightening customer engagement as a leading omnichannel retailer and innovator.

What’s more, Macy’s announced last week that is acquired local beauty retailer Bluemercury for $210 million in cash. Bluemercury, which was founded in 1999 by Marla and Barry Beck, has 60 stores in 18 states, and around 500 employees. The Becks and their employees will remain in their current positions, and Bluemercury will remain a standalone business.

These announcements came on the heels of last month’s moves to restructure omnichannel capabilities, and fully align the company’s management and organization in key functions such as merchandising, merchandise planning, marketing, and technology.

“Macy’s, Inc. has developed into a very powerful growth story with significant opportunity still ahead,” Macy’s chairman and CEO Terry J. Lundgren said in a release. “We have profitably grown total sales by more than $5 billion over the past five years with a slight decline in the number of stores. Our company benefits from extraordinary and deep talent at all levels, and we are creating new opportunities for well-rounded and experienced executives who understand the value of placing the customer at the center of all decisions as shopping patterns evolve. These management assignments allow some of our Macy's Customer Engagementmost senior people to apply their expertise in new directions and to take our company to the next level of success.”

All changes were effective Jan. 31, 2015. Here are some of the personnel changes:

Jeff Gennette, president of Macy’s, Inc., will concentrate more of his time on facilitating broader growth strategies within Macy’s existing omnichannel businesses to attract new shoppers to Macy’s unparalleled offering of market and private brands, and to strengthen customer relationships, consistent with Macy’s single view of the business across stores, online and mobile. Going forward, Gennette will oversee Macy’s merchandise planning, as well as maintain oversight responsibility for merchandising and marketing of Macy’s stores and digital, and private brand product development. He continues to report to Lundgren. In broadening his purview, Gennette has relinquished his day-to-day responsibilities as Macy’s chief merchandising officer.

Timothy G. Baxter, previously Macy’s executive vice president and general merchandise manager for ready-to-wear, has been promoted to succeed Gennette as Macy’s Chief Merchandising Officer.

Molly Langenstein, previously executive vice president for men’s and kids private brands, has been promoted to Macy’s Chief Private Brands Officer, succeeds Tim Adams.

Patti H. Ongman, previously executive vice president for omnichannel strategies, has been promoted to Macy’s Chief Merchandise Planning Officer, succeeds Julie Greiner, who will retire later this year.

Martine Reardon continues in her role as Chief Marketing Officer, now with responsibility for all Macy’s omnichannel market presence and strategy, including brand, promotional, store, digital and events marketing activity, as well as customer analytics.

Peter Sachse, Macy’s chief stores officer since 2012, has moved to a new role as Macy’s Chief for Innovation and Business Development. He will continue to report to Lundgren. In this capacity, Sachse will oversee current and future growth initiatives, including international development, exploration of a Macy’s off-price strategy, potential new store formats, expansion of the company’s offering for wedding-related occasions and gifting, and application of technology to the shopping experience. Sachse will draw on his deep experience in senior leadership roles in stores, ecommerce, marketing, and merchandising over the course of his career at Macy’s.

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