Winning brand loyalty means engaging consumers on a variety fronts, and key partnerships can add extra dimensions to the customer experience that shoppers crave. Macy’s certainly believes that such partnerships are beneficial to its customers. As part of a new agreement that promises to offer a unique customer experience, Macy’s shoppers will soon see licensed Best Buy departments appearing in some select stores. Currently, only 10 Macy’s stores will begin testing the boutique-like Best Buy sections, but many more may....

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